This kit is a 1/100 30th Anniversary First Gundam that was sold as a limited bundle with SoftBank's 945SHG mobile phone model in 2010. Essentially, it's a Gunpla packed in with a flip phone decorated in Earth Federation style.
As the name suggests, this is a brand-new 1/100 First Gunpla designed from scratch in the 30th Anniversary First style. It's effectively MG-equivalent in grade, and it's a completely new kit designed from head to toe specifically for this phone. And it's not just a design change — it was released under the concept of "Metal in Frame," with metal applied to the main frame parts.
First off, the quality of the metal frame with built-in polycaps is excellent — it has that satisfying heft and weighty detail you'd expect from metal. As a result, the finished kit feels almost PG-level in weight, giving you that solid, chunky feel of handling a die-cast mecha. It looks like a regular Gunpla at first glance, but once you pick it up, the unexpected weight will catch you off guard.
Visually, it follows the same 30th Anniversary design concept as the existing HG, RG, and Mega Size kits — the proportions and panel lines are completely identical. MG-grade seals and waterslide decals are included, and they share the same design as the RG's. The water slides do make application a bit fiddly, but the quality is good so there shouldn't be any major issues getting them on.
Articulation is neither great nor bad, but once you actually start posing it, you can get some pretty decent action poses out of it. A dedicated stand with a phone holder is included, so aerial action poses are easy to pull off too. You might worry about joint strength given how heavy the frame is, but the joints are stiff enough to support the weight of the body just fine, so there's nothing to worry about there.
The overall package is impressive and the build quality is MG-level, so it probably would've been quite popular as a regular retail release — which makes it a little disappointing that it ended up as a phone-exclusive limited item. If a 30th Anniversary style MG First had come out through normal channels, it would've done well above average. Even without the metal frame and released as a standard plastic-frame kit, I think it would've sold pretty well. Sure, if you look closely, the hands and inner frame detail feel a step behind recent MG releases, but it still shows off a full-body frame and MG-grade proportions, so it really could've fit right into the MG lineup.
In a way, it might seem strange that Bandai would bundle an MG-grade Gunpla with a phone, but phones can easily sell over a million units when they do well — so it could actually move more units than a regular Gunpla release. I'm not sure what the actual sales figures were in Japan, but for Gundam fans living in Japan, getting a newly designed MG-grade metal frame Gundam along with a phone decked out in Earth Federation markings must've been a pretty sweet deal. :-)
MG Gundam - W945SHG Ver. GP30th
AIThis page was translated by Claude Sonnet.